Boomitra pledges 20 million acres in Groundswell campaign

Boomitra will expand its regenerative agriculture work to 20 million acres by 2030 as part of One Billion Acres, the impact campaign tied to the Prime Video documentary Groundswell. The pledge was announced Oct. 15 in Mexico City at a screening and panel ahead of the SEED Global Gathering 2026.

Why it matters: - Boomitra’s pledge adds scale to a broader push to shift land management from climate damage to regeneration. - The commitment expands the company’s footprint to 20 million acres by 2030, double its current 10 million acres. - One Billion Acres is trying to bring 1 billion acres of land into regenerative agriculture by 2030, a target equal to about 10% of all land managed by people. - The campaign has already identified 265 million acres and secured 66 million acres in new 2030 commitments, putting 331 million acres into its pipeline.

What happened: - Boomitra announced the commitment Oct. 15 at Zyanya in Azcapotzalco, Mexico City. - The announcement came during an official presentation and ceremony after a screening of Groundswell. - The event was part of the launch buildup for SEED Global Gathering 2026, set for Oct. 17-18. - The pledge ties Boomitra to One Billion Acres, the global impact campaign for the Prime Video documentary Groundswell from Big Picture Ranch and filmmaker Rebecca Tickell.

The details: - Boomitra works with 150,000 farmers and ranchers across four continents. - Its current operating countries include Mexico, Costa Rica, Colombia, Paraguay, Argentina, Senegal, Namibia, Botswana, Kenya, India and Mongolia. - Participating farmers use practices including cover crops, reduced tillage and rotational grazing. - Boomitra measures soil outcomes with satellites, AI and more than 1 million soil samples. - Producers keep the majority of the revenue, and joining the program costs nothing. - Boomitra says its work has removed 15 million tons of carbon dioxide to date. - The evening opened with a screening of Xirangua at 6 p.m., followed by Groundswell at 6:30 p.m. - After the screening, Groundswell producer Finian Makepeace led a panel and Q&A. - Panelists included Cliserio Gonzalez of Boomitra, Gerardo Montes de Oca of Hagamos Composta, Gerardo Ruiz of Cuatro Ciénegas regeneration projects, Raúl de Villafranca of Regenesis Group in Mexico and Karina Schwartzman of SEED Collective. - The discussion covered farm economics, water cycles, biodiversity, composting food scraps and carbon programs for farmers. - The panel also looked at Mexico’s farming traditions, biodiversity and what a regenerated Mexico could look like by 2030.

Between the lines: - The Mexico City event framed regeneration as a practical land-use strategy, not just a media campaign. - Boomitra’s model links carbon measurement with payments to producers, which can make regenerative practices easier to adopt. - The film campaign is being used as an organizing tool to connect storytelling, policy, consumer behavior and corporate action. - The focus on former grasslands and desertification points to water stress and land degradation as central themes, especially in Mexico and similar regions.

What's next: - SEED Global Gathering 2026 will take place Oct. 17-18. - Boomitra’s next major target is its 2030 goal to reach 20 million acres. - One Billion Acres will keep recruiting governments, brands, farmers, investors, NGOs and consumers to push toward the 1 billion acre goal. - The Groundswell team is positioning the film’s release and related events as a continuing campaign for regenerative agriculture.

The bottom line: - Boomitra is turning a film-linked climate campaign into a concrete land commitment, and the Mexico City announcement gives One Billion Acres another high-profile step toward its 2030 target.